Erwin Knuyt is the founder of Skein Academy, where he develops practical, action-based training in product marketing, marketing strategy and commercial excellence. Since 2010, he has worked closely with Roche Diagnostics and Roche Diabetes Care, and since 2014 has delivered Product Management Marketing Training across the EMEA region.Alongside his industry work, Erwin teaches at KU Leuven and the University of Antwerp, bringing real-world B2B and marketing experience into the classroom. In 2021, he was recognized as Best Teacher at KU Leuven based on student evaluations.

Romeo Baertsoen brings more than 20 years of international business experience across the building, chemical and high-tech industries, with senior roles in both supply chain and sales & marketing. He has led international product management and marketing teams from China to the US, with a strong focus on bringing customer centricity into technical development and innovation.Romeo holds degrees in Business Administration, Marketing and Architecture, and completed executive training in Strategic Marketing at Stanford University. Since 2017, he has worked with Roche through the IMPACT (PMMT) program, building a deep understanding of Roche’s markets, customers and solutions. He is particularly passionate about bringing innovative products successfully to market, both online and offline.

Yoav Nir brings more than 20 years of experience in business development, innovation and technology. During his career at Barco, he co-invented ClickShare and helped bring it to market, contributing to one of the company’s most successful product launches.Today, Yoav works as an innovation specialist, helping organizations define, develop and launch new products. He is also the author of Game-changing Innovation and has worked with Roche in the IMPACT (PMMT) program since 2017, building a strong understanding of its markets, customers and solutions. With a background in engineering, he combines technical expertise with a strong appreciation for simplicity, usability and smart design.

Bram Roosens is a strategic foresight, innovation and marketing expert with a strong background in foresight-driven innovation, strategy development and open innovation. He currently works at an AI startup as Director of Customer Success, helping clients use AI-powered strategic intelligence and supporting product teams in developing new platform capabilities.Bram holds a PhD in Innovation Management and Marketing and combines academic expertise with extensive business experience. He has worked with global brands including AB InBev, Adidas, KONE, Equinor and Siemens, and since 2022 has been active as a consultant and trainer for executive programs and business schools across Europe. He is particularly passionate about solving complex problems, building capabilities and helping teams work more effectively.

Siska Bossuyt brings more than 20 years of experience across sales and marketing, with a strong understanding of the commercial drivers behind successful, customer-centric organizations. Her expertise spans change management, project management, customer relationship management and training, with particular experience in the automation of marketing and sales processes through her work at Microsoft and projects for companies including AG Insurance, Panasonic and Barco.As a trainer, Siska is practical, focused and results-driven. She combines a can-do mindset with strong listening and collaboration skills, and adapts quickly to different company cultures and industries. Her training experience ranges from functional skills development to broader managerial programs.

Niels van Schoorisse is a trainer with experience designing and scaling account-centric commercial models across international B2B organizations. He specializes in translating growth strategies into practical operating models that bring sales, marketing and customer success together around high-value accounts.His expertise includes Account-Based Marketing (ABM), Account-Based Experience (ABX), commercial excellence, CRM, marketing automation and revenue operations. Niels has worked with global organizations across healthcare, pharmaceuticals, technology and digital services, helping teams improve customer engagement, account growth and long-term commercial value.